So many people want or need to lose weight. The trick with losing weight, is losing it, and then keeping it off. The thing is in order to lose and then maintain your ideal weight you have to associate the word “diet” as a good thing. Most people think of going on a diet as a negative thing and then at some point, if they reach their goal or not, the go off their diet and return to unaware eating. The truth is you always have to be on a “diet” to be your ideal weight. I know it’s hard to take but it’s true. There’s no such thing as eating whatever you want, whenever you want, and expect to stay thin. You can’t eat “junk” or too much food and then look in the mirror and be upset that you’re overweight – it just doesn’t make sense. So the first thing you have to realize is that you have to be on a “diet” forever in order to stay your ideal weight. But being on a “diet” is a good thing because it keeps you aware of how you’re eating. It’s not to say that you’ll never eat ice cream again or a piece of pizza, but when you do, you’ll know to only have a small amount every once in a while. The next thing is that you have to make the scale your friend. Your scale will help tell you if you need to lose a few pounds or not. You have to know how much you weigh so you’ll know if you need to lose weight. Once you make friends with the words “diet” and “scale”, then you’ll be on your way to permanent weight loss that will keep you at your ideal and healthiest weight your entire life. I also help clients to say on track with their ideal weight by showing them processes that will keep them focus on how they want to look and how much they want to weigh. I take their focus off of what they don’t want, and on to what they do want. Do you need to lose weight?